Tag Archives: bounce rate

The clean shaven look

I did it. Redesign and radical simplification of http://ondesire.com has been implemented. There’s more to come but the major scaffolding is in place. Here’s the landing page. Pretty sparse eh? The idea is push some of the complexity deeper into the blog by establishing a traditional branching structure and with limit overwhelm. There are basically […] Continue reading

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Revisiting ondesire design

Here’s the state of the art. Bounce rate has been *bouncing* over the last 5 days. When it hit 70% on March 15, I almost flipped. I waited another day without making any changes and sure enough, it dropped back down to 35%. So what’s going on? Obviously I don’t really know, so perhaps we […] Continue reading

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Bounce rate rebounds

Jonathan, Luke, Steve and I were looking at analytics for ondesire.com last night. After posting the Premise page on Friday, bounce rate shot back up to 40%. The point of looking at bounce rate is to see how effective the landing page is, but several factors could be influencing the results – other than the […] Continue reading

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Bounce rate drops at ondesire.com

Bounce rate has dropped from 40% to 10%, whoo! Congratulations team, landing page analysis and revisions are a success. We’re generating a trickle of new visitors by selective follows on Twitter every day. From analytics it was pretty clear that … Continue reading

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