Tag Archives: landing page

The clean shaven look

I did it. Redesign and radical simplification of http://ondesire.com has been implemented. There’s more to come but the major scaffolding is in place. Here’s the landing page. Pretty sparse eh? The idea is push some of the complexity deeper into the blog by establishing a traditional branching structure and with limit overwhelm. There are basically […] Continue reading

Posted in Around Lake Michigan, design, fred oeflein, movies, navigating, overwhelm, software, story, tamarack software, technique, views, workflow | Tagged , , , , | Leave a comment

Revisiting ondesire design

Here’s the state of the art. Bounce rate has been *bouncing* over the last 5 days. When it hit 70% on March 15, I almost flipped. I waited another day without making any changes and sure enough, it dropped back down to 35%. So what’s going on? Obviously I don’t really know, so perhaps we […] Continue reading

Posted in Around Lake Michigan, google analytics, overlay, people, real life, story, technique | Tagged , , , | Leave a comment

Bounce rate drops at ondesire.com

Bounce rate has dropped from 40% to 10%, whoo! Congratulations team, landing page analysis and revisions are a success. We’re generating a trickle of new visitors by selective follows on Twitter every day. From analytics it was pretty clear that … Continue reading

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